You can rank #1 on Google…
…and be completely invisible to AI. Classic SEO optimizes pages; AI asks for answers, authors and trusted sources.
Now available
Get your website mentioned by ChatGPT, Claude and Google AI
BotPass optimizes your WordPress so AI models read, understand and mention your website — instead of your competitors.
- 14 days free
- Instant access
- Works with any WordPress theme
The shift
People don't just search Google anymore. They ask the AI.
More and more decisions start (and end) inside ChatGPT, Perplexity, Claude or Google AI. If AI doesn't understand your site, it won't cite you.
AI is already crawling your site
GPTBot, PerplexityBot, ClaudeBot, Google-Extended… They visit daily. The question is what they take away.
Your competitors are already cited
While you decide, AI is recommending others as sources. Every answer without your brand is a customer that will never arrive.
This isn't a new version of SEO. It's GEO — Generative Engine Optimization — and it decides whether AI understands you, trusts you and cites you.
What BotPass is
The platform that teaches AI who you are and why to cite you.
If Yoast helped Google find you, BotPass makes AI understand and cite you — and builds your entity authority.
Detects AI the moment it arrives
Problem: You don't know which AI bots visit you or what they take.
Solution: 50+ AI bots across 4 detection layers, classified as training, query or agent.
Serves your content in its own language
Problem: Your HTML is full of menus, scripts and noise that confuse AI.
Solution: Clean Markdown + YAML Frontmatter + instructions in 10–30 ms.
Measures and builds your authority
Problem: "Optimize for AI" sounds abstract.
Solution: GEO Score (per page) and Entity Equity Score (brand) with actionable recommendations.
The two layers
We cover the full cycle — from what AI reads to how it remembers you.
AI Access Engine
"Can AI read and process my content well?"
- 4-layer bot detection
- Clean Markdown + YAML Frontmatter
- llms.txt, llms-full.txt, citations.json
- GEO Score 0–100 (A–F)
- Fan-out Coverage
Entity Suite
"Does AI know who I am, trust me and see me as the reference?"
- Entity Equity Score
- Entity diagnosis & technical infrastructure
- KGMID audit
- Entity JSON-LD (@graph)
- Semantic clusters
Features in detail
Every piece solves a real problem.
No jargon. Every capability tied to a business benefit.
AI bot detection
Problem: You don't know if AI visits you.
Solution: 4 detection layers and 50+ bots classified.
Impact: Full visibility of AI traffic.
Markdown for AI
Problem: Your HTML confuses the models.
Solution: We serve clean, cached Markdown.
Impact: AI understands and cites you.
llms.txt + citations.json
Problem: AI doesn't know what to read or how to cite you.
Solution: Discovery files the new agents look for.
Impact: Better discovery and correct citations with your name.
GEO Score
Problem: “Optimize for AI” sounds abstract.
Solution: A 0–100 (A–F) score per page with actionable tasks.
Impact: You know exactly what to fix to climb.
Fan-out Coverage
Problem: You only answer part of what's being asked.
Solution: We map the sub-query tree and compare it to your page.
Impact: You cover more intents and win more answers.
Entity Equity Score
Problem: You don't know if AI sees you as a real brand.
Solution: A 0–100 north-star metric aggregating every brand lever.
Impact: A single number that measures and steers your authority.
KGMID audit
Problem: Without entity recognition you hit a ceiling.
Solution: We detect your KGMID and its resultScore in Google.
Impact: You know if you “exist” for Google and how to grow.
Entity JSON-LD
Problem: Basic schema doesn't tell who you are.
Solution: @graph with Organization, Person and FAQPage connected.
Impact: AI models your identity and relationships.
sameAs + NAP
Problem: Your brand looks scattered across the web.
Solution: We verify identity consistency and Entity Home.
Impact: Coherent, verifiable trust for AI.
Semantic clusters
Problem: Your content is scattered and lacks topical authority.
Solution: We group content, pick pillars and detect orphan pages.
Impact: You become the reference source on your topic.
How it works
From invisible to cited in 3 steps.
Install the plugin
Activate BotPass on your WordPress in under 2 minutes. No theme or code changes.
We serve AI for you
When a bot arrives, BotPass detects it and serves your content in the perfect format.
Measure and improve
Track GEO Score and Entity Equity Score in real time and apply prioritized recommendations.
Interactive demo
See BotPass in action
Walk through onboarding and the dashboard in a guided click-through — no signup required.
The two metrics
Two numbers. One clear strategy.
82
/ 100
A−
GEO Score
Is your content readable for AI? Per-page score with recommendations by dimension.
64
/ 100
Building
Entity Equity Score
Does AI recognize you as a brand? Aggregates KGMID, JSON-LD, sameAs, clusters and NAP.
Plans and pricing
Launch pricing. Lock yours in.
Start with a free 14-day trial. From $34.95/month — cancel anytime.
Pro
For sites that want to be mentioned by AI today.
$34.95 / month
per site
14-day free trial
Start free trial- 1 WordPress site included
- AI Access Engine
- Detection of 52+ AI bots (GPTBot, ClaudeBot, PerplexityBot…)
- Clean Markdown + YAML Frontmatter served to bots
- llms.txt, llms-full.txt and citations.json
- GEO Score 0–100 (A–F) + AI recommendations
- Fan-out Coverage per page
- Bot analytics dashboard (90 days)
- Entity Suite
- Entity Equity Score 0–100
- KGMID + resultScore audit
- Entity JSON-LD (@graph, Organization, Person, FAQPage)
- sameAs, Entity Home and NAP consistency
- Semantic clusters and pillar detection
- Support
- Email support (48h)
Agency
For agencies and freelancers managing multiple client sites.
$109 / month
Up to 10 sites · +$9.95/extra site
14-day free trial
Start free trial- Up to 10 WordPress sites included
- Everything in Pro
- AI Access Engine
- Centralized multi-site dashboard
- Warm-up batch up to 5,000 URLs
- Per-site alerts
- Entity Suite
- Multi-brand Entity Equity tracking
- Cross-site cluster recommendations
- White-label GEO reports
- Support
- Priority email support (<24h)
Enterprise
For non-WordPress stacks, custom CMS or 30+ sites.
Custom
Contact sales- AI Access Engine
- Direct REST API — full access to all endpoints, no plugin required
- Official SDKs (Node.js, PHP, Python)
- Custom webhooks for cache invalidation triggered by your CMS
- Metrics API for BI and internal dashboards
- Entity Suite
- Custom JSON-LD schemas tailored to your content taxonomy
- Dedicated entity graph modeling and KGMID strategy
- Cross-domain sameAs and NAP governance
- Platform & Support
- On-premise / dedicated server deployment (AWS, GCP, Azure)
- Contractual SLA + 24/7 priority support on request
- Dedicated account manager for onboarding and training
Billed monthly or annually. 14-day free trial on every plan — no card required.
Social proof + FAQ
Teams already being cited by AI.
“In three weeks we went from 0 to being cited in Perplexity for our 5 key searches.”
Marta L., Head of Growth, B2B SaaS
“We finally have a metric that connects marketing and product. Entity Equity Score is now a board-level KPI.”
Diego P., CMO, ecommerce
“As an agency, white-label + multi-site changes our model. We now bill GEO as a recurring service.”
Laura V., founder, digital agency
Frequently asked questions
What exactly is GEO?
Generative Engine Optimization: the discipline that makes AI engines (ChatGPT, Perplexity, Claude, Gemini, Google AI) understand your site, trust you and cite you. It complements classic SEO — it doesn't replace it.
Does it work without touching my code?
Yes. You install the official WordPress plugin in 2 minutes. We don't change your theme, don't impact human visitors, don't break anything.
Does BotPass replace my SEO plugin (Yoast, Rank Math)?
No. BotPass handles GEO and works alongside your SEO plugin. SEO for Google + GEO for AI, in parallel.
What is the GEO Score?
A 0–100 score that measures how AI-optimized your site is. It combines Markdown quality, authorship metadata, llms.txt and structured schema — with a checklist to raise it.
What is llms.txt and why do I need it?
It's an index of your site designed for AI engines — like sitemap.xml, but built for ChatGPT, Perplexity and similar agents.
Does it work with any theme or page builder?
Yes. BotPass works at the WordPress level, so it's compatible with Elementor, Divi, Gutenberg, WooCommerce and virtually any theme.
How does the free trial work?
14 days free on any paid plan, no credit card needed. Start now; if you don't see value, you simply don't continue.
Can I cancel anytime?
Yes. No lock-in, no penalties. Cancel anytime from your account.
It's now
Don't wait to become invisible to AI.
Every answer without your brand is a customer going to someone else. Start today, in under 2 minutes, no credit card.
14 days free · No card · Cancel anytime
- No card required
- 2-min setup
- Official WordPress plugin
- ChatGPT · Perplexity · Claude · Gemini · Google AI